Finery Founder a Finalist Entrepreneur

Jane Allan is a finalist in the "Rise Up" competition. Congratulations Jane, from Liquorland and our customers.

Jane Allan of Finery Cocktails is a finalist in New Zealand's Rise Up competition from business growth ecosystem, Soda, which was created to encourage and support globally ambitious female founders.

Selected from over 70 finalists, Jane will participate in Soda's programme before pitching her business to the likes of Anna Mowbray and Maree Glading in August.

Jane launched Finery in 2019 to challenge the perception of pre-mixed alcohol beverages; Crafting a premium range for the discerning, mature market, answering key consumer wants with a “better for you” natural, sugar and preservative free, locally-made option.

What sets Finery's drinks apart are the considered blends of fruits, teas and botanicals creating a unique taste sensation. These are natural honest flavours with no added sugar and, except for the ginger and green tea, are vegan-friendly. The range consists of thirst-quenching flavours: grapefruit, cucumber and mint; vanilla and elderflower; lemon myrtle, lime and black tea; and ginger, green tea, honey, mint and lemon.

As a first-to-market 0% founder for New Zealand, Finery has experienced significant growth in New Zealand, grabbing the attention of international markets very quickly. Finery have since entered the Australian and Asian markets and have a further two in the pipeline for 2022.

"Finery was conceived using our thoughts and values around clean eating and drinking," says Jane, "Being consumption conscious, staying focused on our core values around premium ingredients, quality production and being environmentally conscious. This led us to develop our successful 0% range."

Read the full article here ⟶