About

Finery launched in 2019 to challenge the perception of pre mixed alcohol beverages. Crafting a premium range for the discerning, mature market, answering key consumer wants with a “better for you” natural, sugar and preservative free, locally made option.

Founded and still operated by local Takapuna based 42 year old, Mum of two, Jane Allan, and a passionate sales and merchandising support crew on the ground. We are family owned and operated. Our award winning packaging is also family based with Co-director Sammo Allan’s creative business being responsible for the on-shelf direction.

As a first-to-market 0% founder for New Zealand, we experienced significant growth in NZ from November 2020 grabbing the attention of international markets very quickly. We have since entered three international markets and have a further two in the pipeline for 2022.