Designing a brand new ‘brand’ can be a daunting task. Creating a distinctive mark that is appropriate for the product and also talks to the consumer can be a complex process. So a big thank you to Onfire Design, our design partner for all things brand, packaging and visual story telling. While we are focused on our consumers and fellow Finery lovers falling in love with the drinks and ’the look’, it is always good to get industry recognition - on Friday the Finery packaging design was featured on Brand New Friday Likes with a nice little write-up.
Brand New is a popular US based design blog chronicling and providing opinions on corporate and brand identity work. It covers redesigns and new designs of notable products, companies, services, and organisations across all global industries and locations.
Read the article here