For us, product is king (or queen!). That is why the Finery team spent time crafting and trialling each recipe until is perfect.
But it would have been a shame to wrap this range up in packaging that did not do the product justice and spoke to the grown-up, discerning consumer. We are very proud of how the packaging looks on the shelf, in the chiller and how the can looks in someones hand.
So it is always great to get recognition for the fact, effort and time put in. The Finery brand and packaging has recently been getting some global design blog love. Including a great write up on The Dieline. Established in 2007, The Dieline has become the leading media brand for consumer packaging and consumer brands. Dieline is committed to supporting the advancement of the package design industry in all its forms. The Dieline is the world’s most visited packaging design website, and it highlights the importance and value of packaging design for brands in today’s world.